The Recipe Kit
A brand new company in a brand new market. Forget ready meals, what you want are carefully selected ingredients from great producers in the right quantity with a lovely recipe all picked, packed and delivered fresh to your door. Just cook it up and eat it. That’s what The Recipe Kit offer.
A recipe box full of the right ingredients
Peek were appointed to first generate a new name for the company. The challenges were that the business was new in a new market with few competitors, however they were relying on search engines for their marketing as budgets were non-existent for other promotional activities at launch.
Peek suggested three names that were unique, well researched and with their domain names secured. The Recipe Kit was chosen as it stated exactly what the offer was. No explaining made up words, no misspellings. The domains were bought so it would be top of the search results for this new breed of foodie delivery services. Following this we then created the fun and colourful identity for the brand and a range of illustrations that you will see on the website, packaging and advertising for the business.
Finding the right team that can fully grasp your vision and turn it into a great brand name and identity that speaks for itself can be quite challenging. Working with Peek was one of the best things that has happened to us in our startup phase. If you are looking for experienced people who can listen to you and efficiently translate your vision into something tangible, then you’re in the right place.George Kazarian, Founder, The Recipe Kit
The Recipe Kit was so successful it was bought by a rival brand.