It’s often a hard thing to do yourself, so why not give Peek a call and we can take a look at your website with fresh eyes and make our recommendations?
Here are some areas where you can critique your own website in the meantime.
Usability and accessibility
Navigation: Ensure that your navigation is easy to use and consistent. You may be able to use it, but could a newcomer find the information they desire?
Search: Sometimes navigation isn’t enough. It may not be a 5 minute job to add a custom search facility, but it is extremely valuable.
Click here: Why? Change this phrase everywhere on your site. It doesn’t make sense out of context. The user has to read the whole paragraph, (which they probably won’t) to understand why they should click there. Consider phrases like “Download our brochure” or “Watch the demonstration” which are more instructive and to the point.
Search Engine Optimisation (SEO)
The most important thing about SEO is to remember not to build your website for a search engine, build it for your visitor. There are of course ways you can help your site to be indexed and relevant to show up higher in search results on the engines.
Titles: Add consistent, relevant but different titles (title tag) to every page in your website. If you already have titles, check that they are short and describe the content of the page.
Link around: Internal links to your pages from your body copy are just as important as external links. Besides the usability gain, you have the unique opportunity of specifying your link and title text.
Headers: The correct use of headers in a, logical manner can produce fantastic results. The H1 tag is the most important of the tags for SEO.
Designing the look and feel of your website
First impressions do count and reinforce the credibility and confidence for the visitor in your brand. Therefore the design of your website is critical.
Contrast and the size of your text: Ensure that contrast levels and text sizes are readable to a wide range of audiences.
Consistency: There’s nothing worse than a website that doesn’t function consistently. A user can find it hard enough to learn how a website is put together without having to remember all the little quirks and foibles on your website.
Testing: Check the website on different browsers and platforms. Try to do this every time the site has a significant update. It’s worth it as it only takes a minute or two and can help you stop losing customers who’s browser’s don’t render the website as you intended it.
Content is king
White space is good: Think of your text on the page as products on a shop shelf. Each paragraph is important and needs it’s own space to be appreciated. You can have as many pages and as long as you like.
Write for your audience: Can people understand your text? Think about your audience and rewrite those sentences full of your industry jargon. Include interesting content, articles links to blogs and relevant information to support your business offering.
Objectives: When writing content, make a mental note of what your goal is for the page (e.g. encourage contact and gather data) . Try to guess what the visitors goal is (e.g. to get at information.) Match the two (e.g. “to find this information simply sign up”).