Social media breathes new life into traditional marketing. You have a great product and customer service. You want to tell people about it. You want to reach qualified prospects. You want to do it now.
What can you do?
The internet has given us a world of words where we search and recommend products and companies to each other. In fact in a recent survey if was found that 78% of people trust recommendations from friends more than product reviews.
Social media is fast and word spreads quickly (both good and bad) but for your business it can be a great way of starting conversations that lead to the recommendations, that lead to sales.
What can your business publish through social media channels? Anything. Your ideas, experience, photos, videos, podcasts, presentations, articles and of course recommendations.
It’s easy to interact, just ask questions, answer questions and add value by sharing interesting content that help people find you.
Deciding which social media to use will depend on your business, however these four key platforms are a good place to start.
A good business blog builds authority in your industry driving traffic to your main website and by writing regular posts you’ll have great content to share. Google will index your blog boosting your search ranks.
You can blog about your customers, industry and current trends. If you need inspiration, then try answering the questions your customers ask you..
There are over 30 million professionals and growing on LinkedIn. You can use it to find partners and employees. It’s great for referrals and introductions. You can join and interact in the subject groups and ask questions via polls. Find Peek on LinkedIn
If it were a country it would be the third most populated in the world and our younger generation doesn’t see any difference between Facebook and the internet. Set up a business page which can distribute your blog posts, and share your information about events, workshops, press releases, videos and photos. It’s great for encouraging conversations and indexed regularly by search engines.
140 characters to share what you are doing now is a great challenge. Follow people with similar interests and get into conversation. Tweet regularly and repeat your key tweets at least four times a day so followers get a chance to see your message. You can find the latest buzz and contribute and retweet valuable information. Twitter can also be used for searching for prospects, journalists and industry influencers. One good tweet can drive thousands of visitors to your website.
Remember, social media is not about selling and talking at your audience. It is about sharing and engaging with them.
If it all seems a little daunting, not to worry as Peek can help. We can support a wide range of social media initiatives, from strategic planning and consulting to professional content production.