Social media breathes new life into traditional marketing. You have a great product and customer service. You want to tell people about it. You want to reach qualified prospects. You want to do it now.
What can you do?
The internet has given us a world of words where we search and recommend products and companies to each other. In fact in a recent survey if was found that 78% of people trust recommendations from friends more than product reviews.
Social media is fast and word spreads quickly (both good and bad) but for your business it can be a great way of starting conversations that lead to the recommendations, that lead to sales.
What can your business publish through social media channels? Anything. Your ideas, experience, photos, videos, podcasts, presentations, articles and of course recommendations.
It’s easy to interact, just ask questions, answer questions and add value by sharing interesting content that help people find you.
Deciding which social media to use will depend on your business, however these four key platforms are a good place to start.
A good business blog builds authority in your industry driving traffic to your main website and by writing regular posts you’ll have great content to share. Google will index your blog boosting your search ranks.
You can blog about your customers, industry and current trends. If you need inspiration, then try answering the questions your customers ask you.
The network has 303 million active monthly users, 40% of which visit the site daily. 90 million senior-level influencers and 63 million decision makers use LinkedIn. With 46% percent of the social media traffic to B2B company sites coming from LinkedIn it is the platform that your business presence will benefit from. You can use it to find partners and employees. It’s great for referrals and introductions. You can join and interact in the subject groups and ask questions via polls. Find Peek on LinkedIn
If it were a country it would be the third most populated in the world and Generation X are the main users of the Facebook platform, all 2.4 billion of them. Set up a business page which can distribute your blog posts, and share your information about events, workshops, press releases, videos and photos. It’s great for encouraging conversations and indexed regularly by search engines. Having your own group on Facebook can give you direct access to an engage audience and realtime feedback on ideas and service levels.
When a picture is worth a thousand words it certainly is on Instagram. This is the ideal platform for showcasing your business. With over one billion monthly active users it has quickly become the preferred platform of the Millennials and Post Millennials. 71% of these users on the Instagram app are under the age of 35, so if these are your target audience then you should have a key presence here. Marketing is via influencers and can reach millions in seconds. Making use of the hashtags to gain visibility is key on Instagram.
140 characters to share what you are doing now is a great challenge. Follow people with similar interests and get into conversation. Tweet regularly and repeat your key tweets at least four times a day so followers get a chance to see your message. You can find the latest buzz and contribute and retweet valuable information. Twitter can also be used for searching for prospects, journalists and industry influencers. One good tweet can drive thousands of visitors to your website.
Remember, social media is not about selling and talking at your audience. It is about sharing and engaging with them.Sarah White, Director of Strategy, Peek Creative Ltd.
If it all seems a little daunting, not to worry as Peek can help. We can support a wide range of social media initiatives, from strategic planning and consulting to professional content production.
How can we help you?
Call Steve Creamer or Sarah-Jane White to discuss how Peek can help with your next project.
+44 (0)1223 900 121 or +44 (0)20 7060 5121