Understanding your brand proposition
Your brand proposition is the bundle of benefits that the buyer derives out of your brand. It also includes the Unique Selling Proposition (USP) which the buyer benefit that no other brand can provide.
What’s the difference between proposition and positioning?
The bundle of benefits that the buyer derives out of any brand. It also includes the Unique Selling Proposition (USP) which the buyer benefit that no other brand can provide.
It is how the brand appears and perceived against other brands in the same market/segment.
How do I know how my brand is perceived?
Using research you can gain an insight into your current brands perception. We offer an internet based survey tool that will allow you to collect the information to tell you:
- What drives your brand
- What drives your competitors’ brands
- Which propositions you own, and how important they are
- Which propositions are open for you to take
How can I improve my brand proposition?
Using the results of a survey you can refine your proposition. It must be clearly understood, engaging, presented in the right context for relevancy, and offer a solution to the target audience’s current wants and needs. Providing a brand proposition that is engaging, is easily understood, and offers an emotionally positive solution to needs and desires only serves to enhance the current customers’ perception of the brand and will get new customers to look your way. Following through with an excellent product/service and customer support will put an indelible mark in the memory of your existing customers; one that will create brand loyalty through good and bad times; a sure sign of a brand’s strength.
Areas of expertise in brand consultancy
Creating a new brand
Developing a new brand name
Revitalising a brand for growth
Positioning a brand better in the marketplace
Evaluating a brand proposition
Analysis of a brand
Defining a brand
Differentiating a brand
Creating a new brand identity
Third sector branding
Call Steve Creamer or Sarah-Jane White to discuss how Peek can help with your next project on +44 (0)1223 900 121 or +44 (0)20 7060 5121.