The potential of digital to support your business is great. Knowing how to find and exploit that potential can be complex. We can help you navigate through the online world and make the most of what it has to offer.

How can Peek help

This first step is the most important one which involves us gaining a good understanding of your business goals and ambitions and how the web can be utilised to help you achieve those goals. We can then use this as a basis for a proposal to take forward.

Setting objectives is critical to success and we will be working with you to answer questions such as: What is the main purpose of the site? Do you want to provide information, promote a service, sell a product? What do you hope to accomplish by building this website?

Is there a specific group of people that will help you reach your goals? It is helpful to picture the “ideal” person you want to visit your website. Consider their age, sex or interests – this will later help determine the best design style for your site.

What kind of information will the target audience be looking for on your site? Are they looking for specific information, a particular product or service, online ordering…?

Our web development process is based on Prince 2 methodology to ensure that we are all working effectively and efficiently to build the website. This methodology gives clear start, middle and end to the project. Key milestones and sign-offs. Definition and scope and responsibilities. Every website we build has a dedicated Project Manager to take care of you.

We work with companies like these

Our clients include many small-to-medium size businesses and start-ups too.

“Right from the start we were impressed with Peek’s efficient and professional manner – an approach that not only inspired confidence but generated the results we were looking for. Peek has consistently done an excellent job of understanding what our company is about and powerfully delivering our message with clarity and results. We would not hesitate to recommend the services of Peek Creative to other companies.”

Consuelo Sartori, Birdlife International

Top tips for improving your website design

Usability and accessibility

Navigation: Ensure that your navigation is easy to use and consistent. You may be able to use it, but could a newcomer find the information they desire?

Search: Sometimes navigation isn’t enough. It may not be a 5 minute job to add a custom search facility, but it is extremely valuable.

Click here: Why? Change this phrase everywhere on your site. It doesn’t make sense out of context. The user has to read the whole paragraph, (which they probably won’t) to understand why they should click there. Consider phrases like “Download our brochure” or “Watch the demonstration” which are more instructive and to the point.

Search Engine Optimisation (SEO)

The most important thing about SEO is to remember not to build your website for a search engine, build it for your visitor. There are of course ways you can help your site to be indexed and relevant to show up higher in search results on the engines.

Titles: Add consistent, relevant but different titles (title tag) to every page in your website. If you already have titles, check that they are short and describe the content of the page.

Link around: Internal links to your pages from your body copy are just as important as external links. Besides the usability gain, you have the unique opportunity of specifying your link and title text.

Headers: The correct use of headers in a logical manner can produce fantastic results. The H1 tag is the most important of the tags for SEO.

Designing the look and feel of your website

First impressions do count and reinforce the credibility and confidence for the visitor in your brand. Therefore the design of your website is critical.

Contrast and the size of your text: Ensure that contrast levels and text sizes are readable to a wide range of audiences.

Consistency: There’s nothing worse than a website that doesn’t function consistently. A user can find it hard enough to learn how a website is put together without having to remember all the little quirks and foibles on your website.

Testing: Check the website on different browsers and platforms. Try to do this every time the site has a significant update. It’s worth it as it only takes a minute or two and can help you stop losing customers whose browser’s don’t render the website as you intended it.

Content is king

White space is good: Think of your text on the page as products on a shop shelf. Each paragraph is important and needs it’s own space to be appreciated. You can have as many pages and as long as you like.

Write for your audience: Can people understand your text? Think about your audience and rewrite those sentences full of your industry jargon. Include interesting content, articles links to blogs and relevant information to support your business offering.

Objectives: When writing content, make a mental note of what your goal is for the page (e.g. encourage contact and gather data). Try to guess what the visitor’s goal is (e.g. to get at information.) Match the two (e.g. “to find this information simply sign up”).

Areas of expertise in website development

Understanding digital brand strategy
Marketing strategy for digital channels
Structuring information architecture
Developing for a mobile first strategy
Creation and planning of content
Simplifying taxonomy
Designing User Interface (UI) and User Experience (UX)
Delivering Content Management Systems (CMS)
Building on WordPress
Successful Search Engine Optimisation (SEO)

Peek’s process


At this initial stage we establish your needs and gain a clear understanding of the objectives of the project. We then identify the project teams, roles and responsibilities. Which is then followed by us defining the process that you’d like to use to manage the project. Our proposal is submitted to meet your requirements and covers project scope, objectives, budget, deliverables and terms and conditions.


Included in this stage are activities such as conducting research to learn about your audiences and specific markets, analysis of the competitive landscape, understanding key messages and auditing any current marketing material. This stage is about learning as much as possible prior to design to enable us to identify the creative strategy and produce the design brief.


This stage involves exploring different approaches, refining a variety of design directions and presenting our recommended route. We then evaluate this route with you to check that it is fulfilling the project objectives. The approach is then applied to the various deliverables and we define the details prior to moving in to production.


At this stage we produce and manage the production of all the deliverables for the project. We collaborate with the writers, photographers, programmers and printers needed. This is an important stage of the project as it is the last opportunity to make any adjustments to the work. It involves us liaising with you to sign-off the work that is being produced.


We like to monitor and evaluate the effectiveness of our work. This can be done both formally and informally to understand if the objectives we set at the outset are being met.

Are you ready to start your project?

Call Steve Creamer or Sarah-Jane White to discuss how Peek can help with your next project.

+44 (0)1223 900 121 or +44 (0)20 7060 5121

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