The potential of digital to support your business is great. Knowing how to find and exploit that potential can be complex. We can help you navigate through the online world and make the most of what it has to offer.
How Peek can help you
This first step is the most important one which involves us gaining a good understanding of your business goals and ambitions and how the web can be utilised to help you achieve those goals. We can then use this as a basis for a proposal to take forward.
Setting objectives is critical to success and we will be working with you to answer questions such as: What is the main purpose of the site? Do you want to provide information, promote a service, sell a product? What do you hope to accomplish by building this website?
Is there a specific group of people that will help you reach your goals? It is helpful to picture the “ideal” person you want to visit your website. Consider their age, sex or interests – this will later help determine the best design style for your site.
What kind of information will the target audience be looking for on your site? Are they looking for specific information, a particular product or service, online ordering…?
Our web development process is based on Prince 2 methodology to ensure that we are all working effectively and efficiently to build the website. This methodology gives clear start, middle and end to the project. Key milestones and sign-offs. Definition and scope and responsibilities. Every website we build has a dedicated Project Manager to take care of you.
Areas of expertise in website development
Understanding digital brand strategy
Marketing strategy for digital channels
Structuring information architecture
Developing for a mobile first strategy
Creation and planning of content
Designing User Interface (UI) and User Experience (UX)
Delivering Content Management Systems (CMS)
Building on WordPress
Successful Search Engine Optimisation (SEO)
“Right from the start we were impressed with Peek’s efficient and professional manner – an approach that not only inspired confidence but generated the results we were looking for. Peek has consistently done an excellent job of understanding what our company is about and powerfully delivering our message with clarity and results. We would not hesitate to recommend the services of Peek Creative to other companies.”Consuelo Sartori, Birdlife International
At this initial stage we establish your needs and gain a clear understanding of the objectives of the project. We then identify the project teams, roles and responsibilities. Which is then followed by us defining the process that you’d like to use to manage the project. Our proposal is submitted to meet your requirements and covers project scope, objectives, budget, deliverables and terms and conditions.
Included in this stage are activities such as conducting research to learn about your audiences and specific markets, analysis of the competitive landscape, understanding key messages and auditing any current marketing material. This stage is about learning as much as possible prior to design to enable us to identify the creative strategy and produce the design brief.
This stage involves exploring different approaches, refining a variety of design directions and presenting our recommended route. We then evaluate this route with you to check that it is fulfilling the project objectives. The approach is then applied to the various deliverables and we define the details prior to moving in to production.
At this stage we produce and manage the production of all the deliverables for the project. We collaborate with the writers, photographers, programmers and printers needed. This is an important stage of the project as it is the last opportunity to make any adjustments to the work. It involves us liaising with you to sign-off the work that is being produced.
We like to monitor and evaluate the effectiveness of our work. This can be done both formally and informally to understand if the objectives we set at the outset are being met.
Call Steve Creamer or Sarah-Jane White to discuss how Peek can help with your next project on +44 (0)1223 900 121 or +44 (0)20 7060 5121.