Steve Creamer
Creative Director

Steve is a designer who is a creative, passionate and highly motivated individual who is able to develop and communicate strong ideas through distinctive and well-executed design that provides the link between strategy, marketing, business and tactical solutions. He has a thorough understanding of all aspects of the design and business process and applies this thinking to both on and offline projects. As a passionate and highly motivated individual he takes responsibility for Peek’s creative output.

His experience spans years of developing international brands, compelling propositions and user interface design. Originally studying graphic design, advertising and copywriting he previously held senior roles in some of London’s most celebrated brand consultancies including Corporate Edge and Lloyd Northover.

His online experience includes delivering information solutions, including digital mapping, websites, and mobile and wireless consumer products. The core competency behind all of these is information architecture – creating pathways to knowledge.

He is a Fellow of the Chartered Society of Designers and regularly contributes to the national and international media. He mentors several students and this helps him to keep a fresh perspective on the issues and trends that will affect tomorrow’s business environment and the opportunities that these present.

Sarah-Jane White
Director of Strategy

Sarah-Jane is a familiar face as she is one of the region’s award winning business women. Renowned for her creative flair and ‘can-do’ attitude she is driven by what makes people and organisations act and think. This drive is backed by solid experience and robust credentials. Always up-to-date with the latest thinking in marketing and business process she adds value to our clients businesses from board level down.

She studied design and marketing at university and previously founded and built a top 100 design agency which she sold in 2008. Sarah-Jane has been working in brand consultancy and strategic marketing for over 15 years.

Her experience covers a wide variety of industries from B2B, financial, FMCG’s, the arts and technology sectors. She has a passion for writing and engaging users across different technology platforms to deliver tangible results to the bottom line.

Sarah-Jane is a member of the Chartered Institute of Marketing and the Chartered Institute of Public Relations. She regularly speaks at seminars and forums and is a contributor to both local and national media including the BBC and Channel 4.

She is the author of the No 1 bestselling book “49 Quick Ways to Market Your Business for Free” available from leading independent publisher Harriman House.

Peek’s process

Discover

At this initial stage we establish your needs and gain a clear understanding of the objectives of the project. We then identify the project teams, roles and responsibilities. Which is then followed by us defining the process that you’d like to use to manage the project. Our proposal is submitted to meet your requirements and covers project scope, objectives, budget, deliverables and terms and conditions.

Define

Included in this stage are activities such as conducting research to learn about your audiences and specific markets, analysis of the competitive landscape, understanding key messages and auditing any current marketing material. This stage is about learning as much as possible prior to design to enable us to identify the creative strategy and produce the design brief.

Design

This stage involves exploring different approaches, refining a variety of design directions and presenting our recommended route. We then evaluate this route with you to check that it is fulfilling the project objectives. The approach is then applied to the various deliverables and we define the details prior to moving in to production.

Deliver

At this stage we produce and manage the production of all the deliverables for the project. We collaborate with the writers, photographers, programmers and printers needed. This is an important stage of the project as it is the last opportunity to make any adjustments to the work. It involves us liaising with you to sign-off the work that is being produced.

Evaluate

We like to monitor and evaluate the effectiveness of our work. This can be done both formally and informally to understand if the objectives we set at the outset are being met.