Instanda
F2X designed a fully hosted, completely managed way of writing and publishing insurance products online. Peek’s challenge was to create a product name, a brand identity and a marketing website to promote the new insurance agent software. We named it INSTANDA.
SCOPE OF WORK
Brand naming
Brand identity
Marketing
User interface design
User experience design
Website development
WEBSITE
INDUSTRY SETTING
INSTANDA is a fully hosted, completely managed way of writing and publishing insurance products online. As you define the products the sales website is automatically created. Designed for agents both large and small so you can create niche insurance products for sectors as diverse as winter sports and handbags.
CHALLENGE
Peek’s challenge was to create a new product name, brand identity and a marketing website to promote the new insurance agent software.
STRATEGY
Brand naming and development: Peek distilled the requirements for the brand naming project into an idea for a family of names for software being developed by F2X, of which Instanda was one.
Marketing website: For this project, Peek chose to use the CMS platform that F2X were already familiar with to enable a swift delivery. Key features of the website are:
- Joomla based website frontend allowing the Instanda staff to easily update and maintain their sales and marketing content.
- The site contains a walkthrough video demonstration of the Instanda insurance system.
“Peek immediately understood the product and the challenges faced with branding and promoting Instanda. They are a pleasure to work with.”
RESULT
Over 2,000 websites were created using the INSTANDA software in the first 18 months with clients in the US, Canada, UK, Ireland, Spain, Germany, Denmark, Chile and Australia. These include leading firms like Zurich, Price Forbes and Hiscox.
