Stephen Perse Foundation
Would you believe that the Sunday Times highest-ranked IB School of the Year was struggling with brand differentiation? Unfortunately they shared a name with another school in the same city. With a need to grow their brand awareness and help parents understand why they were unique, they turned to Peek.
The Stephen Perse Foundation (the SPF) is a prestigious collection of schools founded in 1881. It boasts the Sunday Times highest-ranked IB School of the Year and is part of Cambridge's rich academic past.
Our aim was to raise brand awareness and position the Stephen Perse Foundation as education thought leaders to increase admissions to the schools.
The brand awareness campaign for the SPF included a dynamic new website, an outdoor advertising campaign, and an animated film to boost visibility within the target audiences and demonstrate how the Stephen Perse Foundation can help unlock the true potential of its students.
“We are thrilled with the work that Peek undertook. It has been so effective in helping us realise our immense digital potential. Through the use of a range of channels across multiple key deliverables, including a responsive new website and an original animated video, we have increased our brand awareness, honed brand positioning and it has given the foundation the platform it needs to share our unique vision for learning.”