Brand Identity Design
What does your brand look like as a whole?
Your brand identity is essential for creating a strong, recognisable presence in the marketplace. It highlights your unique values, purpose and characteristics which enables you to differentiate yourself from your competitors.
A strong brand identity can help build customer loyalty and trust as customers gain a better understanding of what your brand stands for.
A strong brand identity can help build customer loyalty and trust as customers gain a better understanding of what your brand stands for.
The Recipe Kit
Cooking up a new name and identity for a market pioneer.
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Brand Identity Design
What is a corporate identity?
Corporate identity, on the other hand, encompasses a wider range of elements that go beyond the visual and auditory aspects of a brand identity. It includes the company's values, mission statement, culture, and personality, as well as its communication style, customer service, and other intangible elements that help shape its reputation and relationships with stakeholders.
Bridgeway
Building a stronger, clearer brand.
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Brand Identity Design
What is a brand identity?
Brand identity refers to the visual, auditory, and other sensory elements that a company uses to represent itself to the public. It includes elements such as logos, colour schemes, taglines, packaging, and other visual and auditory cues that help customers recognize and remember the brand. A strong brand identity is essential for building brand recognition, establishing a brand personality, and differentiating a company from its competitors.
Carter Perry Bailey
How did Peek create an iconic identity that has given Carter Perry Bailey a new way to see itself?
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Our Approach
Peek’s Brand Identity Development Process
Developing a brand identity typically involves the following stages:
Define your brand
Determine the essence of your brand, including its mission, values, and unique selling proposition. Understand your target audience and competition, and use this information to develop your brand messaging and positioning.
Develop the brand elements
Your brand elements include your brand name, logo, tagline, and colour palette. It contains designs that visually represent your brand’s personality and differentiate it from competitors. It's important to ensure that your brand elements are memorable, recognisable, and scalable across all marketing channels.
Create brand guidelines
Brand guidelines provide clear instructions for how your brand elements should be used across all marketing channels. These guidelines should include details such as the correct usage of your logo, typography, colour palette, and imagery, as well as brand tone and voice.
Build brand awareness
Build brand awareness by consistently using your brand elements across all marketing channels, such as social media, website, packaging, and advertising. Use various marketing strategies to engage with your target audience and increase brand visibility.
Monitor and evolve your brand
Monitor your brand’s performance and adapt your brand identity as needed. Evaluate your brand’s strengths and weaknesses and make changes accordingly. Continuously evolve your brand to stay relevant and aligned with your target audience’s needs and preferences.
Remember that brand identity development is an ongoing process that requires constant attention and refinement.