Brand Strategy
How is your brand perceived?
Brands are everywhere these days, but they’re often impersonal and disconnected from their audiences. That’s why we exist – to help brands be more human by understanding how people feel when they interact with them.
What’s your vision?
What do you stand for? Why should someone buy from you instead of a competitor? Figuring out these answers will make it easier to create an authentic, customer-centric brand strategy that resonates with the people who matter most.
What Is a Brand Strategy?
A brand strategy is a plan to manage how people think about your company. It includes many different things, like how you talk to customers and what you want them to think about your company. A strong brand will always have a good strategy.
A strong brand strategy helps your company stand out in the marketplace and also makes it easier for people to understand who you are and what you do. It’s not always easy to know how to create one, however.
At Peek, we help companies build better brands by creating strategies that fit their unique needs and goals. We offer strategic consulting services for SME businesses looking to grow and scale quickly using effective digital marketing tactics like social media advertising, search engine optimisation (SEO), and content marketing.
A strong brand strategy helps your company stand out in the marketplace and also makes it easier for people to understand who you are and what you do. It’s not always easy to know how to create one, however.
At Peek, we help companies build better brands by creating strategies that fit their unique needs and goals. We offer strategic consulting services for SME businesses looking to grow and scale quickly using effective digital marketing tactics like social media advertising, search engine optimisation (SEO), and content marketing.
Why Do You Need a Brand Strategy?
Whether you’re launching a new business or rebranding an existing one, we can help define your brand strategy so that every touchpoint, from your website to social media posts, represents who you are as a company and what makes you different from everyone else in your industry. We’ll also make sure everything fits together seamlessly across all channels so that customers have an easy experience when interacting with any part of your business. And since our team works closely with designers, developers, writers, and strategists to bring brands to life online and offline, we’re here every step of the way throughout the process.
Why does it matter to you as a business owner?
A brand strategy is a set of value propositions representing what separates your business from the rest and clarifies who you are. Your brand strategy includes all the ways people see your company, how to find you, or how to contact you. It also extends to the way in which customers and potential customers interact with your services or products.
Case Study - Ellex
How did a clear brand strategy help to reshape the legal market in the Baltics?
Read how
Brand Strategy
Why a brand strategy matters
A brand strategy will help you define who you are as a company and what makes your business unique from other companies in the same industry.
Its content will dictate your tone: whether it’s educational for newbies or authoritative for old-timers. In general, it should be straightforward but friendly and compelling enough to keep customers engaged with your business, products, or services.
Its content will dictate your tone: whether it’s educational for newbies or authoritative for old-timers. In general, it should be straightforward but friendly and compelling enough to keep customers engaged with your business, products, or services.
- A brand strategy can be a set of value propositions that represent what separates your business from the rest, clarify who you are
- A good strategy includes all the ways people see your company or interact with your service
- It also extends to how customers and potential customers interact with your services or products
As a business owner, it is easy to get bogged down in the day-to-day operations of your company. At some point, you will have to consider how your brand strategy can help grow and improve your business.
Case Study - Cyrus SoundKey
How did a clear brand strategy help to position this award winning hi-fi product?
Read more
Our Approach
Why is consistency so important in branding?
Maintaining a consistent brand experience
Branding consistency is crucial for maintaining your brand’s reputation and credibility. Customers are more likely to trust you if they have a consistent experience with your products or services across all touchpoints, including the website, social media pages, advertising channels, emails, and even voice on the phone.
Create an identity system that includes a logo design as well as fonts and colours that communicate what you do best. Use this identity consistently throughout all of your marketing materials to create a cohesive look that will help customers recognise who you are immediately when they see it or hear about it in other ways. This is especially important for small businesses without big budgets for advertising campaigns but still want to make sure their branding stays consistent across multiple platforms.
Create an identity system that includes a logo design as well as fonts and colours that communicate what you do best. Use this identity consistently throughout all of your marketing materials to create a cohesive look that will help customers recognise who you are immediately when they see it or hear about it in other ways. This is especially important for small businesses without big budgets for advertising campaigns but still want to make sure their branding stays consistent across multiple platforms.
Brand Strategy
Why do brands need to be authentic, not perfect?
Brands are often trying to be perfect. Everything needs to be polished and perfected before it goes out into the world, which leads brands to appear inauthentic and even dishonest. It’s a problem that can hurt your brand if you don’t address it head-on. People will see right through all of your marketing efforts if they’re not authentic because people are smart, especially when they know what to look for.
As you develop your brand strategy, remember to show who you really are without being afraid of being imperfect or looking bad in front of customers. Today’s consumers are savvier than ever. They have a million different ways to get information, and they’re not afraid to share their opinions with the world.
As you develop your brand strategy, remember to show who you really are without being afraid of being imperfect or looking bad in front of customers. Today’s consumers are savvier than ever. They have a million different ways to get information, and they’re not afraid to share their opinions with the world.
Case Study - The Great Projects
How did we rationalise the brand strategy and brand offers for The Great Projects?
Read how
Brand Strategy
Why should you always have a plan for what happens when things go wrong with your brand?
We live in a world where social media has become our reality check. It’s not uncommon for brands to be under attack. Whether it’s from competitors, disgruntled customers, or just the general public, sometimes things can get ugly. But that doesn’t mean you have to take it lying down; you need a plan of action. The brand strategy needs to identify how you respond, engage with disgruntled customers, and protect your brand’s reputation.
"In the realm of brand strategy, remember that a powerful brand is not just a symbol or a slogan—it is the embodiment of a compelling story that resonates with your audience's deepest aspirations and desires.
Craft your brand narrative with authenticity, consistency, and empathy, for it is through the genuine connection you forge that your brand will truly flourish, leaving an indelible mark on the hearts and minds of those who encounter it."
Craft your brand narrative with authenticity, consistency, and empathy, for it is through the genuine connection you forge that your brand will truly flourish, leaving an indelible mark on the hearts and minds of those who encounter it."
Steve Creamer, Creative Director, Peek Creative