Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to display their ads on Google's search engine results pages (SERPs). When a user searches for a keyword that is relevant to your business, your ad may appear at the top of the SERPs, giving you the opportunity to reach a wider audience and drive traffic to your website.
Setting up a Google Ads campaign can be a bit daunting, but it's not as difficult as you might think. In this blog post, I'll walk you through the steps involved in setting up a Google Ads campaign for beginners, with the following headings:
The first step is to create a Google Ads account. You can do this by visiting the Google Ads website and clicking on the "Create an account" button.
You will need to provide some basic information, such as your business name, contact information, and payment method.
Once you have created your account, you will be taken to the Google Ads dashboard.
The next step is to choose your campaign type. Google Ads offers a variety of campaign types, each of which is designed for a different purpose.
For beginners, I recommend starting with a Search Network campaign. This type of campaign allows your ads to appear on the Google search results pages when someone searches for keywords that are relevant to your business.
Once you have chosen your campaign type, you will need to set up your campaign. This includes things like setting your budget, choosing your keywords, and creating your ad.
You will need to set a budget for your campaign. This is the maximum amount of money you are willing to spend each day on your ads.
It's important to set a budget that you are comfortable with and that is aligned with your business goals.
Keywords are the words and phrases that people will use to search for your products or services. When you choose your keywords, you are essentially telling Google which ads you want to show up for.
There are a few things to keep in mind when choosing keywords:
Your ad is the text that will appear on the Google search results pages. It's important to create an ad that is clear, concise, and relevant to your keywords.
Your ad should also include a call to action, such as "Click here to learn more" or "Call us today."
Ad extensions are additional pieces of information that can be added to your ads. They can help to make your ads more visible and informative.
There are a variety of ad extensions available, such as:
Once you have set up your campaign, you can launch it. Your ads will start appearing on the Google search results pages immediately.
It's important to track the results of your Google Ads campaign so that you can see how it's performing and make necessary adjustments. You can track your results using the Google Ads reporting tools.
The Google Ads reporting tools provide a wealth of information, such as:
Setting up a Google Ads campaign can be a great way to reach a wider audience and drive traffic to your website. By following the steps outlined in this blog post, you can easily set up a Google Ads campaign for beginners. Other channels that you might consider advertising on include LinkedIn.
I hope this blog post has helped you learn how to set up a Google Ads campaign for beginners. If you have any questions, please feel free to email us.