Strategic Marketing

Strategic Marketing Services

At its core, marketing is about making choices. The marketer has to make decisions about what to offer, where to find the audience for those offers, and how best to reach that audience.

Marketers are always looking for new ways of reaching their customers in order to create a more personalised experience. Marketing today often involves social media channels like Facebook or Twitter, which allow marketers to interact with their audiences directly.

The goal of any marketing strategy is ultimately conversion–the process by which potential customers become paying customers–a one-time purchase or an ongoing subscription service. A successful conversion can be measured by metrics such as the cost per lead, number of leads generated over time, and customer retention rates.

A company’s marketing strategy will vary significantly depending on the company’s size and its stage in the product/market fit process. Startups and small businesses will usually rely heavily on word-of-mouth marketing which they can generate by encouraging their existing customers to become brand ambassadors, while established companies with a broader reach will usually implement more traditional and hyperlocal campaigns that are aimed directly at their target audiences.

Marketing is an essential part of running a successful business. It helps you reach out to potential customers and keep existing ones happy.

But if you’re new to marketing, it can be hard to know where to start. That’s where we can help. Peek has been working with businesses like yours to develop and implement comprehensive marketing strategies that deliver results.


How Did We Successfully Set the Direction of Travel for this Revolutionary Software as a Service?
Read how
Instanda - Brand naming and identity by Peek Creative Limited

What Is a Marketing Strategy?

A Marketing Strategy is a long-term, focused plan to create an environment where the company’s products and services are most reachable and desirable to buyers.

A firm’s value proposition is the key to its marketing efforts and is formulated around the differentiation of the product/service/offering from those of competitors. A differentiation strategy that a strong brand backs is also more likely to succeed in maintaining demand over time.

The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies.

A marketing plan, sometimes referred to as an integrated marketing communication (IMC) plan, is a group of activities and tactics used to promote or sell a product or service to a particular market.

In the offline world, marketing plans are generally sequential in nature with different tactics being employed at each stage of the buying process. This approach differs from a web-based marketing effort where efforts may overlap significantly to get the message out.

The marketing strategy is not just an ethereal document that isn’t essential to a company’s success. It’s a blueprint for making critical decisions about where to allocate resources, how to present your company to the outside world, and what you expect from your efforts in terms of return on investment (ROI).

Ellex Experience Success Strapline by Peek Creative Limited

Case Study - Ellex

How did we help to reshape the legal market in the Baltics?
Read how

Hints and tips

Why Should You Do It?

A company’s marketing strategy is designed to develop and communicate a lasting competitive advantage over rivals by understanding its customers’ needs and desires. Whether it’s a website, video, or a social media campaign, a marketing asset can be evaluated based on how effectively it conveys the company’s primary value proposition.

According to a 2019 research, companies with a documented marketing plan were 313% more likely to find that their marketing efforts had been successful.

There are many reasons why your organisation needs to develop a comprehensive marketing strategy. Here are just some of them:

To increase market share

You can’t expect to grow if you don’t know where you’re going. A well-developed marketing strategy helps you identify potential markets and target those who might be interested in buying your goods and/or services.

To improve profitability

If you want to make more profit, then you must first understand how much profit you already earn on each sale. Then you’ll be able to determine which areas of your operation could use improvement so that you maximise profits while minimising costs.

To build brand awareness

If you want to establish yourself as an industry leader, then you must become known by name rather than simply being identified by category. Of course, your reputation depends upon the quality of your products and services, but even more importantly, it relies on how they are marketed.

Case Study - DaySparkes

How did we help convey exceptional, director-led advice and representation for this niche law firm?
Read how
DaySparkes Logotype - White - Peek Creative Limited

Understanding Marketing Strategies

When most people think of “marketing,” they imagine TV commercials, billboards, magazine ads, direct mail pieces, radio spots, etc. While these forms of media still play important roles in today’s marketplace, there has been a shift toward digital marketing methods such as search engine optimisation, social networking sites, mobile apps, video content, email blasts, online reviews, blogs, podcasts, etc. These newer types of marketing tools allow businesses to reach out to prospects through multiple channels at once.

A clear marketing strategy should revolve around the company’s value proposition, which communicates to consumers what it stands for, how it operates, and why it deserves their business.

This template should serve as a foundation for marketing teams’ efforts across all of the firm’s products and services.

Is a marketing strategy the same as a marketing plan?

The terms marketing plan and marketing strategy are frequently used interchangeably but a plan is based on the strategic framework, and a marketing strategy is likely to contain many marketing plans.

In some cases, the strategy and the plan may be incorporated into one document, particularly for smaller companies that may only run one or two major campaigns in a year. For example, the plan outlines marketing activities on a monthly, quarterly, or annual basis, while the marketing strategy outlines the overall value proposition.

The marketing plan is a document that describes the numerous forms of marketing activities a firm undertakes and establishes timetables for putting them into action.
Individual marketing plans should have a shorter lifespan than marketing strategies since a strategy includes the value propositions and other fundamental components of a business’s brand, which generally remain constant over time.

So a marketing strategy covers the big picture, and marketing plans cover the nitty-gritty operations of specific initiatives.

What do the 4 Ps mean in a marketing strategy?

The 4 P’s are product, price, promotion, and place. These are the key factors that are involved in the marketing of a good or service. The 4 P’s may be utilised in any situation, from developing a new business idea to assessing an existing one to boosting sales with a specific demographic. It can also be used to evaluate a current marketing plan for a new audience.
"Strategic marketing is the map that guides your brand's growth and success. It's not just about clever tactics or short-term wins, but a holistic approach that aligns your business objectives with the needs and desires of your target market.

Embrace research, analysis, and a deep understanding of your customers to craft a compelling value proposition and deliver it consistently across channels. Embrace innovation, adaptability, and a customer-centric mindset to stay ahead in a dynamic marketplace. Strategic marketing weaves together creativity, data, and intuition to build enduring relationships, inspire loyalty, and shape a brand narrative that stands the test of time."
Sarah-Jane White, Strategic Director, Peek Creative

Strategic Marketing

Peek’s Top 10 Most Effective Marketing Strategies for B2B and B2C

Peek’s Top 10 Most Effective Marketing Strategies for B2B and B2C.


Content Marketing
Inbound Marketing
Social Media Marketing
Search Engine Optimisation
Search Engine Marketing/PPC
Account Based Marketing and Retargeting
Earned Media and PR
Referral Programs
Industry Events
Conversational Marketing
Find out more


Social Networks and Viral Marketing
Paid Media Advertising
Internet Marketing
Email Marketing
Direct Selling
Point-of-Purchase Marketing (POP)
Cobranding, Affinity, and Cause Marketing
Conversational Marketing
Earned Media/PR
Find out more

Every Strategy Requires an Effective Marketing Plan

Are you ready to increase your marketing efforts but unsure where to begin? Then give us a call.

Stephen Perse Foundation

What Helped the Best School in the World Differentiate Their Marketing?
Read about what helped
Stephen Perse Foundation Brand Strategy by Peek Creative Limited

Let's talk business

Cambridge +44 (0) 1223 900 121 and
London +44 (0) 20 7060 5121
Peek Creative Limited, The Officers’ Mess, Royston Road, Duxford, Cambridge CB22 4QH
Contact us
Copyright © 2008 - 2024 Peek Creative Limited, Registered in England & Wales no 06834583
Registered office: Peek Creative Limited, Mutfords, Hare Street, Buntingford, Hertfordshire, England, SG9 0ED