Advertising campaigns are commonly designed to generate publicity, increase market share, reinforce branding, improve sales leads, introduce new items/brands/services, etc. In today’s marketing mix there are so many options that crafting a successful advertising campaign, often within a strict budget, can be overwhelming, but that’s where we can help.
Advertising is the promotion of goods or services by an identified sponsor. Advertising can also be considered as persuasive public communication about products or services, typically paid for and usually in some sort of mass media.
The goal of any ad campaign is to generate interest in what you’re offering. Whether that’s a product, service, webinar or demonstration. The more people who see your ads–and the more often they see them–the better chance you have of reaching your target audience with your message. But where are your target audiences? Sometimes this means placing ads on a specialist TV network during popular shows like National Geographic or Dave. Other times it means buying space on billboards along busy highway routes where drivers will see your ad every day as they commute.
Print advertisements include billboards, brochures, flyers, and magazine or newspaper ads. Almost any poster you see in public is classified as a print ad. Most people will not buy the product just by seeing the advertisement but it can create awareness and interest and still plays an important role in a campaign.
Radio and television advertisements are still recognised as a major part of modern B2C advertising campaigns, with so many channels to choose from it has become easier for smaller businesses to have a voice.
Statistics show that 41 commercials a day were seen per person in 2020. This number hasn’t changed much in 15 years.
We have over 30 years of experience in designing advertising campaigns for a wide range of clients. We have experience working on all types of advertising, from print ads to TV commercials, from billboards to radio spots. We know how it’s done and we know what works.