Information Design
Presenting information to help people understand
The art of information design serves to explain and streamline complex data. It possesses the power to foster brand loyalty, drive sales, and even play a pivotal role in safeguarding human lives. Through its capacity to make the intricate accessible, information design not only informs but also has the potential to influence behaviour and decision-making on a grand scale.
Organising, managing, and presenting information to help people understand it is key to the process of information design. How we decide to present information and data in order for it to be understood is, therefore, crucial. It should aid understanding, use, comprehension, and adoption.
Poorly designed information can create frustration and confusion for people, whereas well-designed information systems promote understanding by presenting material in ways that are easy to follow, chunking and disclosing information to users as they require it.
In order to communicate effectively, we have to consider both how your target audience will use the material and what they already know about the topic. The material needs to be designed in a way that makes it easier for recipients to understand and apply the information being presented.
By using research, proper visual hierarchies, best practice content structuring, intuitive graphic layouts, and clarity in the use of colour, typography, and information design, it is possible to design a clear presentation of information that is also visually appealing, memorable, and effective.
Organising, managing, and presenting information to help people understand it is key to the process of information design. How we decide to present information and data in order for it to be understood is, therefore, crucial. It should aid understanding, use, comprehension, and adoption.
Poorly designed information can create frustration and confusion for people, whereas well-designed information systems promote understanding by presenting material in ways that are easy to follow, chunking and disclosing information to users as they require it.
In order to communicate effectively, we have to consider both how your target audience will use the material and what they already know about the topic. The material needs to be designed in a way that makes it easier for recipients to understand and apply the information being presented.
By using research, proper visual hierarchies, best practice content structuring, intuitive graphic layouts, and clarity in the use of colour, typography, and information design, it is possible to design a clear presentation of information that is also visually appealing, memorable, and effective.
Lasmo - Environmental, Health and Safety Campaign
An award-winning campaign that used information design to influence behaviour and decision-making in harsh environments.
Applying design thinking to information design for Apptio
Find out how we applied the design principles of good reporting, with examples of the different styles and formats of reporting available. Showing how the data could be analysed and collated to produce meaningful insights.
Read more
Information Design
Our services
Data visualisation
Effective visual representations of complex data and information that can help your audience to engage and understand your business, products and services.
Infographics
By designing visually compelling infographics we combine text and images to communicate complex ideas and data engagingly.
Instructional materials
Instructional materials such as user manuals, tutorials, and how-to guides that are easy to read, understand, and follow.
Website design
We can help you by design a website that is easy to navigate, well structured, visually appealing, and effectively communicates your brand's message and purpose.
Branding and marketing materials
By creating branding and marketing materials such as brochures and posters that communicate your brand's identity in a visually appealing way.
User experience design
A user-friendly and engaging user interface that improves the user experience for your website, or application, will help to differentiate your brand in the marketplace.
Technical communication
By helping you create technical documentation such as manuals, toolkits, reports, and proposals that are clear, concise, and easy to understand.
As information design professionals we will help you communicate complex information clearly and engagingly, so that it resonates with your audience.
