Information Design

Presenting information to help people understand

The art of information design serves to explain and streamline complex data. It possesses the power to foster brand loyalty, drive sales, and even play a pivotal role in safeguarding human lives. Through its capacity to make the intricate accessible, information design not only informs but also has the potential to influence behaviour and decision-making on a grand scale.

Organising, managing, and presenting information to help people understand it is key to the process of information design. How we decide to present information and data in order for it to be understood is, therefore, crucial. It should aid understanding, use, comprehension, and adoption.

Poorly designed information can create frustration and confusion for people, whereas well-designed information systems promote understanding by presenting material in ways that are easy to follow, chunking and disclosing information to users as they require it.

In order to communicate effectively, we have to consider both how your target audience will use the material and what they already know about the topic. The material needs to be designed in a way that makes it easier for recipients to understand and apply the information being presented.

By using research, proper visual hierarchies, best practice content structuring, intuitive graphic layouts, and clarity in the use of colour, typography, and information design, it is possible to design a clear presentation of information that is also visually appealing, memorable, and effective.
Lasmo Postcard by Peek Creative Limited

Lasmo - Environmental, Health and Safety Campaign

An award-winning campaign that used information design to influence behaviour and decision-making in harsh environments. 

Applying design thinking to information design for Apptio

Find out how we applied the design principles of good reporting, with examples of the different styles and formats of reporting available. Showing how the data could be analysed and collated to produce meaningful insights.
Read more
Apptio Brand logo - Peek Creative

Information Design

Our services

Data visualisation

Effective visual representations of complex data and information that can help your audience to engage and understand your business, products and services. 


By designing visually compelling infographics we combine text and images to communicate complex ideas and data engagingly. 

Instructional materials

Instructional materials such as user manuals, tutorials, and how-to guides that are easy to read, understand, and follow. 

Website design

We can help you by design a website that is easy to navigate, well structured, visually appealing, and effectively communicates your brand's message and purpose. 

Branding and marketing materials

By creating branding and marketing materials such as brochures and posters that communicate your brand's identity in a visually appealing way.

User experience design

A user-friendly and engaging user interface that improves the user experience for your website, or application, will help to differentiate your brand in the marketplace. 

Technical communication

By helping you create technical documentation such as manuals, toolkits, reports, and proposals that are clear, concise, and easy to understand.
As information design professionals we will help you communicate complex information clearly and engagingly, so that it resonates with your audience.

Let's talk business

Cambridge +44 (0) 1223 900 121 and
London +44 (0) 20 7060 5121
Peek Creative Limited, The Officers’ Mess, Royston Road, Duxford, Cambridge CB22 4QH
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