Search Engine Optimisation

Simplifying the difficult

This year is an exciting one for SEO, as there are many trends and advancements that will shape the way we approach SEO. While SEO can be challenging, with the right strategies and tools in place, it can be a successful endeavour. Some of the top trends to look out for include optimising for online shoppers, utilising video marketing as part of your SEO strategy, focusing on user experience, creating fresh and high-quality content, and incorporating machine learning and AI into your SEO strategy.

What is SEO?

SEO stands for Search Engine Optimisation. It is the process of optimising a website or online content in order to increase visibility and rankings on search engine results pages (SERPs). In other words, SEO involves making changes to webpages that make them more attractive to search engines like Google so they are "crawled" and indexed more often, thus appearing higher up on search engine results pages. This includes techniques such as adding relevant keywords, creating meta descriptions that entice visitors to click through from SERPs and ensuring URLs are optimised for crawling.

Case Study - Friends Across the Flyway

How did marketing help prevent the deaths of millions of tiny birds?
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Flyway Friends by Peek Creative Limited

Factors that can affect your rankings in the Search Engines

  • The quality of your website’s content
  • The number and quality of your website’s inbound links
  • Your website’s loading speed
  • Your website’s mobile friendliness
  • Your website’s overall design and user experience
  • The geographic location of your business or website
Maintaining a strong ranking on search engines is essential for any successful business, and it starts with creating quality content. Optimising your website’s content to include relevant keywords, ensuring that your site's loading speed is fast, and making sure it has a mobile-friendly design are all critical factors.

Don't underestimate the importance of having inbound links from reliable and high-authority websites in your industry as these can also heavily influence your rankings.
Metrion Ion Channel Screening Icon by Peek Creative Limited

Case Study - Metrion Biosciences

How did Peek create interest in this specialist ion channel contract research organisation providing drug discovery services to pharmaceutical and bioscience customers worldwide?
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Search Engine Optimisation

Remove the guesswork, with one of our specialist services 

Keyword Research Packages

Performing keyword research is an essential initial phase in any SEO campaign since it helps you gain insights into the words and phrases your target audience uses when searching online. This process requires examining search volumes, keyword complexities, and your current rankings to identify and prioritise potential opportunities.

Once you have created a list of keyword ideas, you can strategically incorporate these terms into your content to increase the chances of your pages ranking higher. You may discover opportunities to develop brand-new content formats that cater to your target audience's requirements.

Our Keyword Research Service aims to make your life easier by providing a comprehensive report with reliable data from credible sources that can be filtered and actionable recommendations customised to your specific niche.

Blog and Article writing

Crafting compelling blog posts is a crucial aspect of content marketing that can aid in building brand recognition and credibility for your client's business. You can capture your audience's attention by sharing insightful opinions and information on your website. Writing high-quality blog posts as part of your SEO strategy can also enhance your search engine ranking, especially for informational SEO keywords. By incorporating internal links, blogs can also serve as valuable assets supporting your top-tier pages, such as product and service pages.

Producing top-notch, comprehensive articles is a fundamental aspect of any content marketing strategy. Creating articles enables you to share expert knowledge and insights, establishing yourself as a reputable source and an expert in your industry or niche. Custom content creation can enhance your SEO strategy by boosting search engine rankings for long-tail informational keywords and phrases. Furthermore, by integrating internal links, articles can be pivotal in supporting your vital service pages, landing pages, and products.

Case Study - MOQUO

How did we generate brand recognition for beautifully refurbished technology, including iPhone and Samsung mobile phones?
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