Brand Development

How do you create a strong and memorable brand?

Are you looking to create a strong and memorable brand that stands out in today's crowded marketplace? Well, you're in the right place! At Peek, we're here to help you develop a brand that truly reflects who you are, what you stand for, and why you do what you do. We understand the importance of developing an effective branding strategy. We believe that creating and maintaining a powerful identity for your business or product is essential in today's competitive market.

We understand that building a brand can be a daunting task, but with our expertise and guidance, you can navigate the process with confidence and ease. Whether you're starting from scratch or looking to refresh an existing brand, we'll work closely with you to understand your unique needs and develop a customised strategy that aligns with your goals and objectives.

From defining your brand purpose and mission to creating a visual identity that captures your essence, our team of experts will be with you every step of the way. We'll help you build brand awareness, cultivate brand loyalty, and drive business growth through effective marketing and communication strategies that resonate with your target audience.

Carter Perry Bailey

How did a strategic approach to branding fuel the new marketing plan?

View story >

Our Approach

What is the brand development process?

The brand development process is a strategic approach to building and strengthening a brand over time. It typically involves several key stages, which may vary slightly depending on the organisation and the industry, but generally include the following:

Define the brand purpose and mission

This involves identifying the core values and principles that underpin the brand, and developing a clear mission statement that outlines its purpose and goals.

Conduct market research

This involves gathering information about the target audience, including their preferences, behaviours, and attitudes toward the brand and its competitors.

Develop the brand identity

This involves creating the visual and verbal elements that will represent the brand, such as the logo, colour palette, tagline, and messaging.

Build brand awareness

This involves creating marketing campaigns and communication strategies to promote the brand and increase its visibility among the target audience.

Measure and monitor brand performance

This involves tracking the effectiveness of the brand development efforts and making adjustments as needed to ensure ongoing success.

Our Approach

Why is the brand development process important?

The brand development process is important because it helps you create a strong, distinctive identity that resonates with your target audience and differentiates you from competitors. By investing time and resources in developing a clear brand strategy, you can:

Build trust and loyalty

A strong brand can help build trust and loyalty among customers, which can lead to increased sales and revenue over time.

Stand out in a crowded marketplace

A well-developed brand can help you differentiate yourself from competitors and establish a unique position in the market.

Foster brand advocacy

When customers feel a strong connection to a brand, they are more likely to become brand advocates, promoting your brand to others and helping to grow your reach and impact.

Drive business growth

A strong brand can help drive business growth by attracting new customers, increasing customer retention, and creating opportunities for expansion into new markets.

The brand development process is a critical component of building a successful business or organisation. By taking a strategic approach to brand development, we can create a strong, distinctive identity that resonates with your target audience and drives long-term success.

OECam

Undertaking Branding Through a New Lens?

View story >

Brand Development

The Brand IDEA Process™ by Peek

Investigate

To understand the world the brand lives in

In this stage, we aim to understand the company, its market, prospects etc. We identify both the functional and practical attributes of the brand and the potential emotional attributes of brand association.

This phase includes:

Understanding the market, product/services, and competition
Talking to members of the staff (marketing and sales)
Reviewing feedback from current customers about the benefits of the product
Site trip/product trial
Competitor research

Distil

Get to the essence of the brand

During this next step, we analyse the information and create the brand architecture. Here we agree on the core of the brand ‘essence’ – the keywords that drive all the visuals and communications of the brand. This essence should be differentiated, appealing and aspirational. It will articulate the fundamental functional and emotional values of the brand.

Activities include:

Our analysis of the information gathered
Your brand’s positioning map
Your brand’s proposition and messaging

Explore

The vision and apply the brand

We will develop a brand marque, applying it to a selection of communication material (e.g., letterheads, business card, brochure, corporate information pack, website home page) to bring the brand to life.

The Answer

Implementation of the brand and launch

Here, we work alongside you to prepare and implement the brand across your collateral. Visual Style Guidelines are created to be distributed internally and externally, ensuring consistent application of the brand.

Find out more >