Making content that moves you.
Before we dive into how to create effective content, let’s take a step back and take a look at what type of content you might need to create:
- Blog posts
- Social media posts
- Video tutorials
Once you have your content strategy, you can begin to develop your content.
You need to create an effective strategy for promoting each piece of content you produce so they’re seen by the right people at the right time.
So, if your content marketing strategy involves creating lots of different kinds of content for lots of different audiences, then you need to focus on making sure each piece of content aligns with the needs and wants of your particular target market.
Peek’s Effective Content Marketing Process.
For both individual pieces of content and larger content projects, think about how your brand’s approach to solving problems can influence your messages. You shouldn’t be creating content for its own sake; instead, focus on providing useful resources that help people solve their problems. Put yourself out there by having a clear point of view, taking a firm stance, and developing content that shows off what your business stands for.
Documenting the specifics makes it easier to remember them when creating specific content.
Content marketing metrics usually focus on measuring whether people consume your content—whether they read it, watch videos, listen to podcasts, etc. If you want to increase traffic to your site, then you need to develop good content for your visitors.
Content marketing isn’t just for driving traffic; there’s more to content creation than just increasing site visits. Other metrics include tracking things such as:
- Conversion Rates: What’s the conversion rate from your email list into sales leads? Are you trying to drive people to download an asset from your website? Gating content means putting some kind of barrier between someone viewing your asset and usually involves the visitor exchanging their email address for access.
- Social Shares: You can tell how much your content has resonated by the number of social shares on each article.
- SEO effectiveness: What percentage of total monthly visitors come from organic searches? How has this number changed since implementing a more structured approach?
A great way to provide in-depth coverage and gain topical authority in your niche is by creating valuable content specifically addressing the needs of your visitors.
I could write a whole book about this, but on top of your own resources our two most popular tactics for finding other content ideas are using competitor analysis and keyword research to identify gaps and topics for you to write about.
Your content calendar will never be empty.
We can help.
With years of expertise in writing across many sectors, proven results in the search engines for getting to the first page on Google and bagging the featured snippets for prime position.