How to Maximise Your Internal Communications Success.
How to Maximise Your Internal Communications Success with Proven Strategies, Tools, and Materials
The business world has been going through a technology revolution for some time, and it’s easy to be distracted by the quick pace of change. In fact, there are so many new tools at our disposal that we might not know where to start in using them effectively. A recent survey from Voxburner found that nearly 60% of marketers were struggling with the sheer volume of tools they had to choose from.
This massive supply-demand mismatch is only going to get worse; new technologies emerge every day, and it’s up to internal communication teams to stay current in order for their companies to keep moving forward. One way we can do that is by looking for hidden potential in new tools; it’s often not immediately clear how a tool can be applied to internal communications, and we may need to take some time before we hit on the right idea.
For instance, Slack is typically thought of as an auxiliary tool for facilitating team communication. But it can also be used for performance management-type discussions between managers and employees, or for holding one-on-one meetings. This is just one example of the kind of innovative thinking we need to be demonstrating in order to stay relevant and competitive.
What is the Impact of Technology in the Workplace?
When you stop and think about it, the sheer volume of technology that affects organisations across the world is remarkable. According to The World Economic Fund’s The Future of Jobs Report, 85% of businesses are investing in new technologies, including:
- Cloud technology
- Artificial intelligence (AI)
- Machine Leaning (ML)
- Big data analytics
It’s predicted that, by 2024, 200 million new jobs may be created when robotics and algorithms are employed together, with 90 million existing positions being destroyed. Communications experts must develop a comprehensive workforce plan to maintain balance during this period of change and transition. However, the opportunity for employees and businesses to thrive is immense.
Now is a good time to focus on the employee experience.
Employees’ ability to (and desire to) achieve key organisational goals is crucial to the success of any initiative. This is especially true during a rapid digital transformation. If the majority of workers feel disconnected from the company and do not know why decisions are being made, the company’s program is likely to fail. Strong internal communications enable and sustain change.
What is Internal Communication?
Being an excellent internal communicator isn’t merely about one-way communication or issuing directives from the top down. On the other hand, great internal communicators give workers a voice and engage with them on the ground level.
How do you get started?
You’ll find many examples online, but here are some key considerations when creating an internal communications framework.
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Peek’s Steps To Creating an Internal Communication Strategy.
There are three key areas where internal communications should start:
- Define Your Goals
- Understand How People Communicate Today
- Develop Strategies That Will Drive Successful Change
Defining Your Goals
Once you’ve identified those core principles, it will help you determine how best to communicate with others inside your organisation. For example, if you believe strongly in transparency, then you may want to make sure all information flows freely throughout the entire business. If you’re more concerned with protecting intellectual property, then you might choose to limit access to certain documents.
Understanding How People Communicate Today
These tools allow us to connect instantly with people around the globe at any time of day. And while these new technologies can certainly provide convenience, there’s no denying that they also create challenges for companies looking to manage employee communications effectively.
For instance, employees now expect immediate responses to questions posed via text message, email, chat, video call, phone calls, and even social media posts. This means that managers need to respond quickly to issues raised by team members, whether it’s during lunch break or after hours. But this same immediacy creates problems because it makes it difficult to track conversations between individuals across multiple channels.
Developing Strategies That Will Drive Successfully Changing Culture
How Peek Can Help
Remember, effective internal communications not only disseminate information but also inspire engagement, foster a shared sense of purpose, and empower your team to deliver their best work. By nurturing a culture of open communication, you cultivate a united and resilient organisation that thrives on collaboration, innovation, and collective success."