Websites and Digital
UX and UI.
UX and UI
How does UX & UI help your business improve sales?
Helping Businesses Improve Sales: UI Design Services
UI design strategies are important for businesses looking to grow. We offer many different services, from improving the customer experience, and attracting new customers to increasing revenue. Some of the strategies may include contextual inquiry, wireframing, user testing, or prototyping. When you hire a professional designer like Peek, we will be able to help your business with things like:
- Improving the customer experience
- Attracting new customers
- Increasing revenue
The difference between UI and UX
UI
Interaction design refers to the motion between the states of controls and states of an interface. Does the user tap or swipe? What happens to orientation when you turn the device? Interaction design means you need an understanding of both UI and UX as well as the capabilities of the current development tools so that the final design makes sense for both the user and the product as a whole.
UX
User experience relies on the smallest of details to drive it to provide a positively memorable experience to the user. We design to deliver an emotion as that is what the user will remember, what they feel, not always what they have seen. We work to weave together the text, graphics, layout and interactive elements to ensure users have an experience, not just an informational view.
We believe that the fundamentals behind UX design include:
- Contextualisation (making sure users know where they are in their journey)
- Being human (using human interactions, such as tap and swipe)
- Findable content (using wayfinding techniques)
- Making it easy on the eye (consistency, clarity and a strong visual hierarchy)
- Be simple and effective(avoiding distractions, jargon and long loading times)
Five factors that help define whether a website or app meets the users’ needs are:
- Discoverability—does a user know what to do to achieve their goal when they first look at the interface?
- Learnability— can a user learn what the interactions are and then predict how to move through the website/app. When they return, can they remember?
- Efficiency—how quickly can they repeat tasks once they have learned how it works?
- Performance—does the interface respond quickly when the user interacts? if it’s slow, what does the user see to distract them?
- Delight—Does the UI delight and engage the user?
