UI design strategies are important for businesses looking to grow. We offer many different services, from improving the customer experience, and attracting new customers to increasing revenue. Some of the strategies may include contextual inquiry, wireframing, user testing, or prototyping. When you hire a professional designer like Peek, we will be able to help your business with things like:

• Improving the customer experience
• Attracting new customers
• Increasing revenue

User experience relies on the smallest of details to drive it to provide a positively memorable experience to the user. We design to deliver an emotion as that is what the user will remember, what they feel, not always what they have seen. We work to weave together the text, graphics, layout and interactive elements to ensure users have an experience, not just an informational view.

We believe that the fundamentals behind UX design include:

• Contextualisation (making sure users know where they are in their journey)
• Being human (using human interactions, such as tap and swipe)
• Findable content (using wayfinding techniques)
• Making it easy on the eye (consistency, clarity and a strong visual hierarchy)
• Be simple and effective (avoiding distractions, jargon and long loading times)

Five factors that help define whether a website or app meets the users’ needs are:

• Discoverability — does a user know what to do to achieve their goal when they first look at the interface?
• Learnability — can a user learn what the interactions are and then predict how to move through the website/app. When they return, can they remember?
• Efficiency — how quickly can they repeat tasks once they have learned how it works?
• Performance — does the interface respond quickly when the user interacts? if it’s slow, what does the user see to distract them?
• Delight — Does the UI delight and engage the user?