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Websites and Digital

Website Design. 

Website Design

Website Design Services for Businesses. 

Best Practices to Increase Conversions

A website is often the first point of contact that potential customers have with your company. If it doesn’t look professional or isn’t easily navigated, then visitors will quickly move on and find another website to interact with.


This first step is the most important one which involves us gaining a good understanding of your business goals and ambitions and how the web can be utilised to help you achieve those goals. We’ll be looking at what is working for you now and what isn’t as we as what opportunities could the web offer your business.

Setting objectives

Setting objectives is critical to success and we will be working with you to answer questions such as: What is the main purpose of the site? Do you want to provide information, promote a service, sell a product? What do you hope to accomplish by building this website?

Identifying the Target Audience

Is there a specific group of people that will help you reach your goals? It is helpful to picture the “ideal” person you want to visit your website. Consider their age, sex or interests and we work with you to define personas to help us determine the best design style for your site.

Preparing and Creating Content

Content is indeed king and it is the one area where we see most companies fail on the web. You are in a battle to be seen in the search engines and to win that battle you’ll need to show the likes of Google that you are an established expert in your industry with authority and trust if you want to get found.

Key to this success is great content and usually lots of it being as helpful as possible to your target audience. In order to achieve this, we spend a lot of time developing a content map and helping you in preparing the copy, video and imagery required.


UI and UX are two very important terms in website design. UI stands for User Interface, which refers to how a website communicates with its users. The website’s interface should be designed in such a way that information can be found quickly and easily. We take into account many factors including the website’s visitors’ age range, educational background, and level of expertise so as to create an interface that is optimised for usability.

UX stands for User Experience: the website’s overall effectiveness and usefulness to its intended audience. A website’s user experience says a lot about it – if the website has a good user-experience, it will provide visitors with an enjoyable browsing experience that is both functional and enjoyable. This means that website visitors are more likely to engage with the website in some way, whether that means reading more content, purchasing a product, or making a genuine enquiry.

Our Website Process

Our web development process is based on Prince 2 methodology to ensure that we are all working effectively and efficiently to build the website. This methodology gives a clear start, middle, and end to the project. Key milestones and sign-offs. Definition and scope and responsibilities. Every website we build has a dedicated Project Manager to take care of you.

The potential of digital to support your business is great. Knowing how to find and exploit that potential can be complex. We can help you navigate through the online world and make the most of what it has to offer.
"Website design is the digital storefront that welcomes and engages your online visitors. It is the fusion of aesthetics, functionality, and user experience that leaves a lasting impression and drives meaningful interactions. 

Create a clean and visually appealing design that aligns with your brand identity, making it easy for users to navigate and find the information they need. Optimise for mobile responsiveness, ensuring seamless access across devices. Craft compelling and concise content that communicates your value proposition and resonates with your target audience. Embrace intuitive navigation, clear calls to action, and thoughtful placement of elements to guide users through their journey.

Continuously monitor and analyse user behaviour, making data-driven improvements to enhance usability and conversion rates. Remember, a well-designed website is a powerful tool that not only captures attention but also builds trust, establishes credibility, and fosters a memorable online experience that keeps visitors coming back for more."
Steve Creamer, MD, Peek Creative

How can we help you? 

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or call us on 01223 900121 to discuss your project.
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